Frye Boots: A Legacy of Quality, Style & Adventure

At Bear Rock, we’re not about fast fashion or fleeting trends. We believe in gear that lasts, pieces that become part of your story—worn, weathered and better with time. That’s why we’re proud to carry a variety of boots made by The Frye Company, a brand that’s been getting it right since 1863.

Built to Last, Made to Roam

Before Frye was a fashion statement, it was a boot built for hard-working Americans—factory workers, frontiersmen and even soldiers in World War II. These boots weren’t made to sit in a closet. They were built for action. Every stitch, every piece of leather, every sole is designed to take a beating and keep going. That’s why they’ve stood the test of time. Founded not too far away in Marlboro, Massachusetts, John A. Frye founded a company that was passed down from generation to generation, with timely innovation at each step.

Frye has always been known for unmatched craftsmanship, but it’s also been a staple of fashion, hand-crafting custom boots for Jackie Kennedy, Bing Crosby, Jerry Lewis, Barbra Streisand, Bette Midler, Ann Margaret and many others.

But at Bear Rock, what we love just as much as the high-quality and timeless styles are the company values that align so closely with our own. Frye has a “family-oriented culture centered on empathy, adaptability, humor, humility, honesty and perseverance. These values promote understanding, compassion and unwavering dedication to achieving our common goals.”

With a declaration like this, along with its high standard for timeless quality, Frye is an easy brand for Bear Rock to get behind.

The Comeback: How Frye is Taking Over Again

Although Frye has continued to be dedicated to their craftsmanship over the last 160 years, lately, Frye has been making waves again, thanks partly to TikTok. Gen Z creators have rediscovered vintage pairs, styling them with modern outfits and returning them to the spotlight. Even the Wall Street Journal noted how impressive Frye’s resurgence has been, sharing that after TikTok creators started thrifting vintage Frye styles and posting about it, women’s Frye boot sales nearly doubled.  The truth is, Frye never really left—it just doesn’t chase hype. It’s the kind of brand that speaks for itself. And now, a whole new generation is catching on to what we’ve always known: when you buy quality, you buy for life.

Sustainability Through Longevity

Last month, we shared our approach to sustainability on our Bear Rock Adventures site, our sister company that provides 4 seater ATV rentals, Polaris 4 stroke snowmobile rentals, cozy lodging, and NH glamping options. As outdoor enthusiasts, we believe in responsible adventure—taking care of the trails, supporting conservation and choosing gear that lasts.

Frye fits right into that ethos. Unlike fast fashion boots that wear out in a season or two, Frye boots are built to last decades. Less waste. Less mindless consumption. When you invest in a pair, you’re choosing a boot that won’t just get tossed in a landfill next year—you’re choosing something that you can turn to again and again for both form and function.

How to Wear Frye Boots: Adventure to Everyday

The best thing about Frye boots? They go anywhere. Whether you're kicking up dust at a concert, heading out for a weekend ride or just grabbing a drink in town, they fit the occasion. Here’s how we like to style them:

Dressing Up:

Classic Western Edge – A fitted tee, leather belt and a long coat for effortless cool.

Night Out Ready – A sleek dress or skirt paired with Frye boots = bold, effortless and ready for anything. 

Dressing Down:

Weekend Warrior – Light denim, a button-down and a slouchy bag for that "I make my own rules" look.

Cozy & Casual – Leggings, an oversized sweater and a cup of strong coffee in hand.

With both women’s and men’s styles in stock, Bear Rock has you covered with the perfect boots for dressing up or down, creating endless looks.

A Staple for the Long Haul

At Bear Rock, we stand behind the brands that share our values—adventure, quality and craftsmanship that lasts. Frye is more than just a boot; it’s a piece of history, a statement of independence and a reminder that the best things in life only get better with age.

Here are a few of our favorites to get you started:

Frye Women’s Harness 12R

Inspired by the Civil War cavalry, nothing says Frye craftsmanship like the Harness 12R. This iconic boot is unlined with rugged rubber bottoms, features Goodyear welt construction, and vintage, smooth leathers. Available in rich, versatile hues, dress them up with a feminine skirt silhouette or pair them with distressed jeans for an edgy touch.

Frye Men’s Harness 12R

With all of the superior craftsmanship of the Women’s Harness 12R, the men’s version is not for the faint of heart. Let the boots do the talking, and pair them with your favorite dark denim.

Frye Women’s Rosalia Bootie

Crafted and hand-antiqued in soft pull-up leather, the Rosalia Bootie features Goodyear welt construction, soft leather lining, and an inside zip that offers ease of wear. Hand-crafted, so each pair is unique.