Top 3 Things We Love About Vuori
At Bear Rock, we don’t just stock any brand—we curate gear that aligns with our values of quality, style and utility. Every piece we bring into our store has to meet the same standard: It needs to perform as well as it looks, hold up over time and fit seamlessly into an adventurous lifestyle. Vuori checks every single box.
If you haven’t yet discovered Vuori, let us introduce you to the brand that is redefining activewear. Vuori’s mission to “make products that stand the test of time and inspire others to live vibrant, healthy lives” is very much aligned with the Bear Rock way. For us, if it looks good on a 4-seater RZR on the ATV trails in NH, lasts year after year and isn’t going out of style by next year, that’s a product we want to invest in.
Here are the top three reasons why Vuori is one of our favorite brands—and why we think it will be yours, too.
Performance Meets Everyday Wearability
Some brands do technical. Some brands do style. Vuori does both—and they do it exceptionally well. Their apparel isn’t just made for movement. It’s made for real life.
For us, it’s about versatility. You don’t have to choose between looking good and feeling good. Vuori makes sure you get both. It’s the gear that seamlessly transitions from outdoor adventures to everyday life, which is precisely what we’re all about at Bear Rock.
Our top picks for performance meets wearability are:
Women: Vuori Women’s Half Zip
A Commitment to Quality & Sustainability
We’re firm believers that great gear should last. That’s why we’ve always leaned toward brands prioritizing durability and sustainability over fast fashion. We also shared about this in our recent blog about Frye boots. Vuori hits that sweet spot—using technical, sustainable materials that perform over time rather than just for a season. Investing in well-made, durable clothing means you’re not replacing your wardrobe every year—and that’s better for both your wallet and the planet.
Our top picks for quality and sustainability:
Women: Vuori AllTheFeels Crew Tank
Men: Vuori Sunday Element Track Jacket
Effortless Style That Stands the Test of Time
If you’ve ever struggled to find activewear that actually looks good, you’re not alone. Too often, performance gear leans too sporty or too basic, but Vuori nails the balance with styles that feel fresh without being overly trendy.
We love that Vuori’s aesthetic is clean, modern and easy to wear, with a focus on neutral colors, flattering fits and understated details. Because of this, their pieces mix and match effortlessly.
Our top picks for effortless style:
Women: Vuori AllTheFeels Short
Why We Keep Coming Back to Vuori
At the end of the day, we’re drawn to Vuori for the same reasons we love all the brands we carry: it works for the way we live. The blend of technical performance, timeless style and responsible production makes it a no-brainer. Whether you’re gearing up for an outdoor adventure or just looking for everyday staples that go the distance, Vuori delivers.
Next time you’re in the shop, try on a few pieces—you’ll see exactly what we mean. And trust us, once you experience the Vuori difference, you won’t go back. Or order online and see how you feel after your next run or yoga class.
Shop Vuori at Bear Rock in-person in Pittsburg, NH, or online at shopbearrock.com and find your new favorite go-to.
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